Creative management, commercial strategies and business development for media professionals. Communication projects from conception to execution.
I am a strategist working with institutions and individuals to develop effective visual story-telling in a fast changing media environment. With broad experience at top levels of the photographic industry my practice embraces all aspects of creative management including project design, execution, distribution strategies and business structures. My perspective is informed by a rich mix of experience in the fields of photojournalism, fashion, commercial and art photography.
For over twenty-five years, I have managed the work and careers of top-level photographers and artists in areas as diverse as art, fashion, photojournalism and commercial photography. As creative director, CEO and ambassador for the medium of photography, I have written successful business plans and reshaped operations for American, Asian and European imaging companies.
As Creative Director of eyestorm.com, I worked with artists such as Damien Hirst, Ed Ruscha, Richard Misrach, with a mission to introduce high-end art to commercial and private clients. As Director of the Image Archive with Art + Commerce, I represented the archives of Robert Mapplethorpe, Steven Meisel, David LaChapelle and others and expanded the company’s distribution of contemporary American photography by repurposing the archives.
I was part of the founding management team of Getty Images and my work as SVP and Group Creative Director included co-writing the IPO prospectus which helped to launch the company as the world’s commercially most successful image supplier. I have deep experience in world-shaping photojournalism as Director of Network Photographers in London and, most recently, as CEO of VII in New York, both high-profile co-operatives of leading photojournalists. From 2004 to 2012 I took an annual assignment as Secretary to the World Press Photo competition in Amsterdam.
Often described as a “futurist” I have broadcast, taught and written extensively about the ethics and practice of photography.
I currently live in New York.
Feel free to contact me
© Trea van Drunen